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Salesforce.com promotes social media as a primary networking tool, which every business can benefit from. The modes of use are varied, providing businesses with a method of tracking contacts, linking to relevant information as well as allowing account executives to open tasks with exact positions of cases using global positioning systems.
It is as simple as selecting a lead from a social network such as Twitter, then linking it to Salesforce. This done, it is now just a matter of tracking and managing as well as searching and importing any relevant information connected to this specific lead.
In regards to specific accounts, Salesforce social CRM provides businesses with extra tools, such as looking up company connections within the specific company you are working with, through Linked In.
The versatility of the social CRM is immediately obvious and infinitely useful. Businesses are able to:
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keep updated with their contacts
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search for other relevant contacts
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maintain a connection with existing customers
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create a connection with new potential customers
With the Social CRM, the possibilities are endless and the connections are just a click away.