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Sales and Marketing, Working Hand-In-Hand
Marketing's to-do list never stops growing. And in the current business climate, you can't wait until next year, or even next quarter, to make a greater impact on your business.
You don't have to, when your customer relationship management solution works as hard for marketing as for sales. Salesforce CRM makes it easier than ever to launch email and search marketing campaigns... manage cross-channel programs from one place... track leads from capture to close... analyze campaigns to optimize your marketing mix... and demonstrate marketing ROI.
CampaignsManaging campaigns is no longer a disjointed process across different systems. With the Salesforce CRM, you have one command center for multichannel campaigns with a consolidated view of campaign spending and performance. |
LeadsNow you can manage leads over their entire lifespan: tracking leads after they're converted to opportunities and then all the way through the sales cycle to closed business using the Salesforce CRM. |
Web siteLeads that come in from your Web site go directly into Salesforce CRM for appropriate distribution and tracking. Setting up branded landing pages and automating Web lead capture is just a matter of clicks. |
Google AdWordsSalesforce CRM and Google AdWords are seamlessly integrated—ensuring that your search marketing campaigns are flawlessly executed and tracked alongside your other marketing activities. |
Email marketingPlan and execute high-impact email campaigns to prospects and customers. Integrated response tracking lets you easily measure the results. |
Customization and integrationWith the Force.com platform, you can create applications that fit your business, easily and on the fly. Any process. Any integration. Any UI. |
Content and collateralManage sales and marketing content with all the ease of the consumer Web with the Salesforce CRM. Publish the best, most up-to-date collateral with just a few clicks so sales can find it right when they need it. |
Marketing analyticsMarketers no longer have to lean on IT to track marketing ROI. Out-of-the box and custom reports put actionable data at your fingertips, with deep drill-down visibility into pipeline, leads, and campaign results. |