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The Internet has completely revolutionised the way we do business. To reach 50 million users took radio 38 years. To reach 50 million users took TV 13 years. To reach 50 million users took the internet 4 years. Facebook did it in 4 months and now has over 500 million users! If it were a country it would be the third largest on Earth!
With this astounding pace of change comes every increasingly complexity. How do you keep up? Can IT solutions from even 5 years ago keep apace? The smart answer is No.
Cloud computing is a concept that was coined only a few years ago yet now has global traction and awareness among companies of all shapes and sizes across the world. Not just a concept though, it is reality and through Salesforce.com it has manifested itself as a catalyst for change unlike many seen before. Those companies that understand and harness the power of cloud computing will unleash untold benefits and put their competition adrift for years to come.
What is Cloud Computing?
The core idea behind cloud computing (the term cloud comes from telecommunication diagrams drawn years ago essentially representing the internet) is a multi-tenant architecture that enables elastic and continous growth. What does this mean for your business? Imagine you move in to a block of flats. You wouldn’t add the pipework, electricity or gas yourself, it is already there. What you buy is a space with your utilities already available that is accessible only by you and can be decorated according to your tastes. Need more room? buy next door! Some companies have two users, others are running with close to 100,000! And all from the same platform. Whereas in the past, the two-user company could only have dreamed of the capabilities purchased by enterprises, they now have access to the same functionality!
In summary, cloud computing allows you to focus on what you do best - build your business. You don’t need to worry about the undelying hardware, infrastructure or platform.

